the world i live in has become a vacuum for my mind. be it my computer monitor, my lcd tv, or the iphone screen, almost my entire waking hours have been pulled into the screen. even when i sleep i picture a screen in front of me where my dreams are in play. if you’ve seen wall-e where the fat humans communicate with one another through screens attached to their hover-chairs then you know what i mean.
except i’m not fat.
so i guess there’s hope for me. at least i’d like to think so when i step out there and lie on the beach, or drive my anger into punching bags at the dojo, or down some beers with the little friends i have here. it’s the simple things in life that make us alive.
now for the rest of us…
are we seriously letting our entire being turn into digital bits of data that can be copied, altered and even erased by others? what happened to the substance of our being, what happened to our tangible lives?
unlike self-promotion, in which you have to talk about yourself, public relations leave all the talking to someone else. when you shut up about you and let others talk about you, you’re allowing your personal brand to come to birth.
but how do you get people to talk about you? do something genius, or.. do something stupid. mock a celebrity, or outsmart a president. i honestly don’t know. i’m still experimenting myself. i have blogs i need to promote, but all these years i’ve been promoting them as me. instead i should get other people to promote my blogs for me. maybe my readers?
so the question is, how do you create a hype that people will talk about? how do you make it so interesting that when people talk about it people who hear about it will go on and talk about it too?
solve a problem. that’s a great start. everybody wants a solution to a problem. and everybody has too many problems to solve. so if you come up with a nice and easy solution, believe me, people will wait in line to hear it.
which brings me to my next question. what’s your problem?
maybe i’m not being reasonable right now but i’m pretty pissed at the fact that techfresh.net‘s pr dropped from 5 to 3 overnight. i’m not really sure what happened but i speculate there was a ddos attack around the time google performed another routine dance. this would make techfresh.net disappear for a while and that’s probably why google dropped the pr, assuming it’s no longer good to go. anyway, i have my suspicions but i guess pissing off wouldn’t do me much good.
this has however put me in check.
i realize now that it hasn’t been wise at all for me to rely on just search engine traffic all along. that i should start doing some guerrilla marketing and start rebuilding traffic by other creative means. it also made me realize how fragile and transient anything in life is. how it could all be taken away from you just like that and you’ll go from rich to poor, from healthy as a horse to dead in a split second. it simply reminds me not to take anything in life for granted, no matter how small or how big it is.
i’m just thankful that traffic hasn’t all been affected that much. and i’m thankful that despite what great problems maybe coming my way, i still have my feet on the ground and my arms around the person i love the most.
if you have any ideas on how to survive pr drops and/or how to build blog traffic by natural means, please do share.
part of the dilemma of running a blog network on your own (yes no more partners now except for my lovely vie) is that you tend to micromanage and end yourself with a stack of endless “chores”. of course you only have 24 hours a day and if you’re like the rest of us you spend 1/3 of that time sleeping. that leaves us with only 16 hours left but then there are those long meals in front of the tv and going out to the beach, walking the dog, playing with the dog, swimming in the pool, et cetera et cetera. life such we call it. so most of the time you end up with only a couple of hours left for this thing i like to call money making (read: work).
of course you can hire people to blog for you. but you still have to edit every post unless you hire professional bloggers with top dollars. but what if you can’t afford that? even if you can afford that, you’re still stuck with wordpress upgrades, plugin updates, tweaking the design, seo, social networking, and so on. that’s definitely something you can never outsource, right?
it all comes down to one question. do you want perfection (which has many different definitions, different for each individual) or do you want success? i like to think of perfection in terms of art. if you want to treat your blog (or blogs) as art then extending your arms by hiring others can be a tricky thing. over time the blog will not be so “you” anymore. it will be a group identity. you can never call it your own anymore. but if you want success, on the other hand, think of hiring others as leverage. leverage, as many would agree is “doing more with less” or in my simple terms “getting somebody else to do your dirty work”.
you can view it any way you want, but in my case i think it’s the motive that counts. if you realize that you want something bigger but at the same time find yourself incapable of expanding your own efforts, why not hire people who can. yes you will lose money, but that’s priceless freedom you’re purchasing there, buddy. and if your motivations are good you could be helping another right at the same time. you could be feeding a hungry blogger, or a designer, etc.
so, do you leverage yourself? i’m curious to find out.