self-promotion is obsolete

enter public relations.

unlike self-promotion, in which you have to talk about yourself, public relations leave all the talking to someone else.  when you shut up about you and let others talk about you, you’re allowing your personal brand to come to birth.

but how do you get people to talk about you?  do something genius, or..  do something stupid.  mock a celebrity, or outsmart a president.  i honestly don’t know.  i’m still experimenting myself.  i have blogs i need to promote, but all these years i’ve been promoting them as me.  instead i should get other people to promote my blogs for me.  maybe my readers?

so the question is, how do you create a hype that people will talk about?  how do you make it so interesting that when people talk about it people who hear about it will go on and talk about it too?

how?

solve a problem.  that’s a great start.  everybody wants a solution to a problem.  and everybody has too many problems to solve.  so if you come up with a nice and easy solution, believe me, people will wait in line to hear it.

which brings me to my next question.  what’s your problem?

inspired by neil.