Building Blog Traffic Through Perseverance

Friday, July 22, 2005, 10:13 am

Most bloggers start out with nothing and build up their image and content over time. With that they expect automatic traffic, instant fame and popularity. Some make it big, but most simply fail and give up. It all comes back to the reason why people blog. Some just do it for the sake of blogging, to kill time, to have fun and to share what they have in mind with the world. But others aim blindlessly for various moving targets. The latter don’t usually last when they don’t get what they want.

The Blog Herald has an excellent article by Duncan Riley about blogging perseverance. He talks about how one can generate and build traffic through perseverance.

You know, I don’t think I’ve ever met a person yet who doesn’t like people visiting their blogs, but I’ve know plenty of people who want more people to visit their blogs. Building up a number of blogs over the past few months has reminded me of a lesson that’s is sometimes forgotten in the pursuit of traffic and (for some) wealth on the blogosphere. Perseverance.

Very few people find fame and fortune through launching a blog overnight, but over time most people can build a reasonable audience, or even more, based on perseverance at blogging, literally going the distance.

He also shared a few tips for traffic building:

There are a few tips that will help you build your traffic over time:

Post regularly – I can’t emphasize enough that you wont build traffic unless you post regularly. Blogging should never be a chore but try setting a time each day you can spend reading and blogging as required. By all means take days off, but develop a pattern.

Post quality – You need to provide readers with a reason to return, and quality does it all the time. Quality is of course subjective, so some research in your market or amongst your peers might give you an idea of what works, or what isn’t being catered for.

Don’t give in – There are going to be times where you get the blog blues, where you’d ask yourself why you even bothered, we all get them at some stage, your success will be measured on your ability to get past this and get on with the task at hand. Remember, the longer you post and the more you post, results in more traffic from search engines, which means more visitors to your blog.

Happy blogging! :)

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{ 5 comments… read them below or add one }

Bes July 23, 2005 at 12:25am

The idea of having multiple targets and not being able to aim at them at all times is true for most of the beginning bloggers. The aim should be to keep doing that and slowly eliminate the targets/topics [completely] that the author doesn’t find the enthusiasm anymore to post about. Posts like “Sorry I haven’t posted for a week” that contain nothing but the reason why the author was missing in action for a week don’t appeal as well as a post with a one-liner stating that, and then continuing to talk about something that the reader came to read in the first place.

Imagine picking up a newspaper for the first time and noticing an author posting about his absence, and then not writing anything else. What would your impression be about that author? Not a very “interesting” one, as it would be “Ok, did people miss him about his writing about his own absence?”


JErm July 23, 2005 at 1:36pm

Bes thank you for pointing me out to one of my biggest mistakes here. If you look in my archives you can see that I did that a lot in the past, blogging about not blogging. Thanks for the shed of light. I guess it’s never too late to stop now.


candi July 23, 2005 at 3:53pm

great advice!


Bes July 25, 2005 at 3:06am

I went through the archives [by going through the previous entries] and couldn’t find much about you writing like that. Even if you did, seems like you have so many posts to cover up for them; very nice website indeed.


JErm July 25, 2005 at 10:21am

candi » Sure is! :)

Bes » Woah I didn’t really expect you to actually do that but thanks! :D I sure need to post more regularly. I tend to get lazy cuz life gets in the way too much. Thanks again! :)


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